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Design Thinking: From Insights to Viability
Learn & Drive Strategic Innovation with Design Thinking Course
Enquire +1 559 354 1634
Learn from Stanford faculty and earn a Certificate of Completion
Professor Stefanos Zenios
Prof. Zenios is the faculty co-director at Stanford Graduate School of Business’ Center for Entrepreneurial Studies. He is also the Investment Group of Santa Barbara Professor of Entrepreneurship and Professor of Operations, Information, and Technology. An innovative teacher and researcher, Prof. Zenios is the main architect of Startup Garage - a Stanford GSB program that helps students and executives apply processes at the centre of the Silicon Valley Ecosystem. He also currently serves as the editor-in-chief for Operations Research, the seminal academic journal in his field.
Read MoreStefanos Zenios
Stanford Graduate School of Business
Certificate of Completion from Stanford Graduate School of Business Executive Education.
The ideal
program for
1
CXOs
2
Business/ Strategy Consultants
3
Entrepreneurs
4
Product/ Program Managers
5
Product Owners/ Designers
6
Process Specialists
7
User Experience Designers
8
Brand Experience Design
And other customer-centric roles
Comprehensive curriculum
9+1
Modules & an Innovation Challenge
2 Sessions
By Professor Stefanos
6
Mentorship sessions with Course Facilitators
7-8 hours
Weekly commitment
An in-depth learning experience
With live interactive sessions and a detailed syllabus, learners build an understanding of the 'user’s need' by engaging in empathic interactions, creating and testing rapid prototypes, and creating important building blocks of a business case.
0. Welcome and Orientation
![Duration]()
Week 0
Week 0
- Welcome
- Program Overview
- NovoEd Onboarding
- Course Teams
1. Introduction & Identify Your Project
![Duration]()
Week 1
Week 1
- Overview of Design Thinking
- Identifying an Innovation Challenge
- Needs Finding
- Identifying Assumptions
2. Observe and Interview
![Duration]()
Week 2 & 3
Week 2 & 3
- Identifying Assumptions
- Observation Plan
- Observation Techniques
- Interview Plan
- Interview Techniques
3. Space Saturation and POV
![Duration]()
Week 4
Week 4
- Clustering
- Techniques for Organizing Data
- Point of View
4. Ideate
![Duration]()
Week 5
Week 5
- Rules of Brainstorming
- Brainstorm Facilitation
- Advanced Brainstorming Techniques
5. Prototype
![Duration]()
Week 6 & 7
Week 6 & 7
- Introduction to Prototyping
- Prototyping Techniques
- Testing Prototypes
6. Test
![Duration]()
Week 8 & 9
Week 8 & 9
- Minimum Viable Product (MVP)
- MVP Testing and Iteration
7. Business Model Canvas / Business Case Canvas
![Duration]()
Week 10
Week 10
- Business Model Canvas (BMC)
- Business Case Canvas (BCC)
8. Experiment
![Duration]()
Week 11
Week 11
- Testing Your Business Model or Business Case
- Introduction to Experimental Design
- Types of Experiments
- When to Pivot After Experimentation
- Types of Pivots
9. Course Wrap Up
![Duration]()
Week 12
Week 12
Learners' success stories
Read inspiring stories of learners from different fields who adopted Design Thinking skills.
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Design Thinking helped me focus on innovating customer centric products
You are not just learning theory but rolling up your sleeves and actually doing it. It is experiential learning. You have people from different industries who will help you learn to apply Design Thinking in entirely different ways than you might have thought.
Ross Dickie
President & COO, Human eSources, USA
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The Design Thinking course experience has been a game-changer.
The ability to see challenges through this new glass opens opportunities in my career. Overall, a rewarding experience that demands excellence in efforts that’s possible to achieve. I am confident some of us will use this learning and support system to change the world for good.
Fortuna Ludmir
Founder and Executive Director, Fundación BIK, USA
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The entire program was valuable and all its content is worth taking back to the organization
I will use the case study that I worked on for this program to showcase the real value add of brainstorming, hypothesis testing, and holistically adopting a human-centric approach for problem-solving.
Varun Sabharwal
Head Of Product Management, LC Adroit Vantage, India
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A learning experience that is rich and fulfilling
It’s been quite some time since I had an opportunity for professional development as rigorous and rich as the Stanford Design Thinking course. We went deep on the design thinking process with peers, facilitators, and Stanford faculty, creating our own prototypes and receiving direct feedback on our work.
Marcus Goodyear
Senior Director Of Communications, H. E. Butt Foundation, USA
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The program was an eye opener for me.
The DT program has opened a whole new dimension of possibilities on how to brainstorm, ideate and launch new products. The Brainstorming and Business Model Canvas were a game changer. Our company is using these techniques to launch new IT products in the Australian small to medium business sector. This was a great investment.
Jit Anbu
Founder and CEO, Sprint Networks, Australia
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Perfect program to link innovation with business outcome
The program is very enriching with great content. I would recommend this program to anyone who is interested to learn Design Thinking in a structured manner.
Manmohan Singh Rehsi
Chief Executive Officer, Thakral Gulf FZE, UAE
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An enriching learning experience from course facilitators
The course curriculum, assignment schedules, and having the course facilitator as a coach made the course interesting and helped immensely to learn and experiment. The reference materials, handouts, videos, and guides were equally helpful. Professor Stefanos provided a crystal clear understanding of concepts and their applications in solving real-world problems.
Soumendra Mohanty
Chief Strategy Officer & Chief Information Officer, Tredence Inc., India
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Design Thinking program brought a paradigm shift towards problem solving
The program modules were well curated. The diverse background of faculty and peers definitely helped to broaden the perspective.
Riya Varghese
Director, M Moser Associates, India
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The most important learning for me is the intersection of empathy and solutions from a user's perspective
Equipped with insights from the program, I will strive to incorporate empathy, user interviews, prototyping, MVP, BCC into my interventions. These will help embrace change management during the process rather than at the end of the process.
Mamata Vegunta
Director - HR, Invesco Ltd., India
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The Stanford Design Thinking program is not just another program
It is ‘not’ a pure academic download, but an engaging learning experience that challenges you to discover the core of the problem. Prof. Stefanos creates an effortless understanding of rudimentary concepts in his live sessions. He is supported by his teaching team, who bring an amazing level of commitment, energy & speed.
Sanjay Dabur
Chief Executive Officer, The Greater Change, UAE
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Changed my perspective on how to solve any problem.
I’m really fortunate that I’ve made the decision to take the Design Thinking program. It changed my perspective on how to solve any problem and feel satisfied in the process. I’d recommend it to everyone.
Jane Dorogoyer
UX/UI Digital Designer, Park Hudson for UBS, USA
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The program was transformative and created a natural flow from research to rollout
I envision the entire ecosystem around the consumer and apply principles of Design Thinking to every phase. This helps me to collaborate and agree on what is essential to a project’s outcome.
Deepanjan Dutta
Sr. Analyst, Research and Development, Xplore-Tech Services, India
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It is well organized, highly engaging, and facilitates solid learning outcomes.
My experience with the program was excellent. Some takeaways for me include asking questions about customer needs with empathy, tackling problems without preconceived solutions, and being willing to pivot quickly. I highly recommend this program to anyone considering an opportunity to learn skills around the design thinking process.
Jennifer Litwiller
Project Management, CT Assist, USA
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The frameworks were very helpful, especially when ideating my new product
I’m applying this methodology to a new product/process as well as for official business. User interviews formed a major part, as they helped validate how much a user will use the product/service.
Namita Sengupta
Director of Product Management, CoinSwitch Kuber, India
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I learned a very systematic approach to problem-solving
Will probably be applying design to each and every decision from now on. I am glad that I have such a specific set of skills that will surely help me throughout my life now.
Aastha George
Product Management Associate, Deloitte Consulting, India
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The idea of prototyping is applicable in all levels
I did not just learn the method as a whole, but also understood how some tools bring value on their own. The program was very helpful, even on ideas and conversations.
Rafael Lagos
Uruguay Country Manager, Casarta, Uruguay
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The program helped me evaluate different techniques and how they play out in implementation
This program will not only help me in validating the value proposition of my organization's design arm but also help young entrepreneurs overcome engineering challenges.
Riddhi Khanna
Platform and Investment, Berkeley SkyDeck Fund, USA
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The program was comprehensive, covering every phase of an organization's lifecycle
I learnt about defining innovation, challenges, key stakeholders, listening, brainstorming and creating prototypes.
Ravindra Seshagiri Hassan
India Site leader & Director, India
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This program changed the way I perceive products
The program is a deep dive into design thinking and has truly changed the way I perceive products and services around me.
Mehek Kapoor
Lawyer/Educator, India
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Gave me confidence in dealing with various innovation challenges
I learned how user-centric innovation is achieved via empathy. This helped to understand user problem first and build a product/service around it.
Sankar Sai Pitta
Senior Sales Manager, 3M, India
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Well packaged program with a good number of hands-on projects
As an engineer, I always thought of “How” while finding solutions. The hands on projects helped me empathize with the user and think of “When”, “Where” and “Why” part of user pain points to understand feasibility & viability of a solution to become an innovation.
Neetha U Prabhu
Senior Program Manager, Daimler Truck Innovation Center, India
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Program provides plenty of opportunities to apply to real-world problems
Program is very intuitive and easy to follow. It goes way beyond standard training and backed by knowledgeable faculty and professionals.
Cynthia Evans
Ex-Business Architect, Australia
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People must attend this program to achieve career success
The program was innovative and ‘the eight step module’ used to achieve desired results was mind boggling. I am using these techniques in my business already. I am sure that many will attend this program to achieve success in their lives.
Suunil Rathi
Managing Director, Rathi Dye Chem Pvt. Ltd., India
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World-class Instructional design and program management
Great Learning managed this program so efficiently that a huge cohort present at multiple geo locations never felt a difference. Though it was an online executive program, we benefited 100% because of the world-class instruction design and program management. I wish success to your excellent team.
Priy Dwivedi PhD
Assistant Professor, National University of Science and Technology, Oman
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Liked the way it was majorly practical
I liked that the program was practical, especially when we were given tools and templates. Also the follow-up from the program team was always timely and appreciated. He helped me not miss out on any part of the program.
Amauche Chidozie
Managing Consultant - Human Capital Development, Nigeria
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The program helped identify needs and find root causes to a problem
We were losing orders to our competitors and were not able to find reason. The process I learnt during program helped me to find the underlying need and a solution for it.
Abhijit Shelge
Project Engineer, Nexgen Hygiene Systems Pvt. Ltd., India
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The program helped me understand real client challenges and design solutions they would love
I've a new organization that has decided to launch a new product offering as a part of its 2020 vision. This is a perfect opportunity to use my new skillset.
Ekta Kamdar
Lead Product Manager, Mindbody, India
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I learnt the whole method of innovation
I learnt the importance of finding a valid problem and how to develop a proper strategy to fix it with every stakeholder in mind.
Prithvi Iyer
Strategy, One Digital Entertainment, India
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Design Thinking can be applied to solve any business problem
The best part is, we can gain early market insights and test our thought process to refine solutions based on the user feedback. Currently using this to reduce the attrition of high performing team members.
Namah Pandey
Chief Consultant, Design, EY, India
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Design Thinking drove me to a path to solutions that can be applied to any problem
I feel that it is a very inclusive prototype that will help me extract results on issues related to marketing, HR, production, sales procurement and logistics.
Anant Gupta
Analyst, Dollar Industries, United Kingdom
Program fees
Round
Dates
Fee
Status
Final round of admissions
Closing soon
$3,500
Open
Candidates can pay the Design Thinking program fee through bank transfer or credit/debit cards.
Start your learning journey
Benefits of learning with us
- Live interactive sessions by world-class faculty
- 12-weeks online program
- Collaborative learning and doubt clearing through timely sessions with the course facilitators
- Learn from the pioneers of Design Thinking
- Extensive hands-on practice with 10 assignments
- Personalized feedback from course facilitators
“Design Thinking helped me focus on innovating customer centric products”
Ross Dickie
President & COO,
Human eSources, USA
Application process
Check eligibility for the program before the deadline and apply in a few steps.
1
Fill the application form
Complete a short application form to get started.
2
Interview process
Go through a screening call with the Admissions Team.
3
Join program
An offer letter will be rolled out to the selected candidates. Secure your seat by paying the admission fee.
Cohort start date
Frequently Asked Questions
Course Details
What makes the Stanford GSB Executive Education Design Thinking course unique?
The Design Thinking course is unique on the following fronts:
- The highly-rated Design Thinking course is taught by world-class Stanford faculty and leading design thinking industry practitioners.
- Stanford Graduate School of Business Executive Education has designed a compelling curriculum with industry-relevant assignments and projects.
- You can choose your innovation challenge and apply the Stanford-prescribed design thinking approach and frameworks to internalize the concepts.
- You will receive personalized feedback on assignments from experienced course facilitators.
- Upon successfully completing the course work and assessments, participants will be awarded a certificate of completion from Stanford Graduate School of Business Executive Education.
What is the format of the Design Thinking course?
This course includes live online faculty interaction, self-paced learning, online video content from Stanford Graduate School of Business faculty, weekly assignment and progress feedback with the course facilitator, and virtual office hours.
What does the curriculum cover for the Design Thinking course?
The course has a comprehensive curriculum designed by the Stanford Graduate School of Business Executive
Education faculty and leading design thinking industry practitioners. It is based on the ‘Innovation Process’ that aims to inculcate a creative problem-solving mindset to make a well-informed decision. It enhances your skills in human-centered design, ideation, development of prototypes, etc.
Click here to learn more about the course curriculum.
Who is the faculty for the Design Thinking course?
Professor Stefanos Zenios is the director, architect, and faculty of the course. You will have access to recorded video lectures that will be released weekly and two interactive virtual sessions with Professor Zenios.
Will I get a certificate on finishing this course?
After successfully completing the Design Thinking course, you will receive a Certificate of Completion from Stanford Graduate School of Business Executive Education.
What do I need to do to earn my certificate?
You will receive a Certificate of Completion at the end of the course after successfully completing assessments and training modules.
Do we get grade sheets and transcripts upon completion of the course?
There would not be any grade sheets or transcripts provided. Upon completion, you will receive a Certificate of Completion from Stanford Graduate School of Business Executive Education.
What is the collaboration between Great Learning and Stanford GSB Executive Education?
The Design Thinking: From Insights to Viability course is designed and delivered by Stanford Graduate School of Business Executive Education in collaboration with Great Learning. Learn more about this collaboration here.
Course Experience
What is the role of the Program Advisor?
Once you start your application, you will be assigned a Program Advisor. Their role is to help you understand how the course can work for you, review your fitment, and clarify any questions you may have about the course. The Program Advisor will be your point of contact to guide you throughout your enrollment process and make sure you are successfully placed in the cohort.
Who are Course Facilitators?
Course Facilitators are industry and academic mentors who help you apply and validate design thinking concepts while working on a real-world innovation challenge. They are experienced design thinking practitioners who have mastered the design thinking process and methodology taught by Professor Stefanos Zenios. They are from diverse backgrounds and hold several years of experience practicing, implementing, and consulting with organizations on the design thinking methodology and practice.
How are mentorship sessions with Course facilitators conducted?
There are 6 group discussions of 45 minutes each with Course Facilitators that are conducted throughout the 12 weeks. These mentorship sessions are conducted in a ratio of 1:25 learners. These sessions facilitate live interaction with industry experts and peers and help build ongoing relationships and promote team-based learning.
What is the required weekly commitment?
An average weekly commitment of six to eight hours is recommended. The hours will be spent on video lectures, group discussions, assignments, and peer engagement. Participants will spend a large portion of their weekly commitment on applying design thinking frameworks and principles to their chosen innovation challenge. The time commitment is subjective, participants do end up spending more time on their research and in the innovation challenge.
What is an Innovation Challenge?
An Innovation Challenge is a design thinking problem statement that participants are mandated to select as part of their coursework. The design thinking innovation challenge is a real-world project of their own desired domain and field. The participants learn to apply design thinking concepts to this real-world problem statement and work towards developing a solution using the design thinking methodology.
How do participants engage in peer-to-peer learning and networking?
Participants have several opportunities to engage in peer-to-peer learning and networking-
- - Every participant is assigned a buddy and grouped into a team for brainstorming sessions.
- - Participants also attend the group discussion with their Course Facilitators in groups of 25, where they are provided with an opportunity to understand how different participants are applying the design thinking methodology to their respective innovation challenges.
- - Outside of the course work, there are exclusive 'social hours' organized every week for the peers to interact with one another across the globe. These social hours are fun, engaging, and interactive sessions, where participants get to meet other participants outside of the 'classroom setting'.
Can I know about the learning experience of past learners?
Here are short videos on the Design Thinking: From Insights to Viability course experience from our alumni-
- - Ross Dickie, President and COO, Human eSourses, USA
- Amal Osman, Head of Talent Development and Head of Diversity and Inclusion, AXA Gulf, UAE
Cohort Information and Fee
When is the upcoming cohort commencing? How do I enroll for the same?
You can find the cohort commencement date here. Start your enrollment journey by filling out your application form here. Once you complete your application, a Program Advisor from Great Learning will get in touch to guide you through the enrollment process. If you have already started or completed the application, reach out to your Program Advisor.
My schedule does not permit me to attend the upcoming cohort. When is the next cohort scheduled? How can I enroll in it?
Start your application here to help our Program Advisor guide you with the schedule of upcoming cohorts and enrollment for the same. If you have completed the application already, reach out to your Program Advisor for upcoming cohort dates.
What is the Design Thinking course fee?
The Stanford Graduate School of Business Executive Education's Design Thinking course is a 12-week online course. The program fee is US $3,500. To know about the fee waivers and flexible payment options for you, write to us at designthinking@mygreatlearning.com or contact your Program Advisor. Click here to learn more about the fee structure.
Can my company sponsor me for the course?
We accept corporate sponsorships and can assist you with the process. For more information, you can write to us at designthinking@mygreatlearning.com.
Still have queries?
Contact us
Download Brochure
Check out the program and fee details in our brochure
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Overview Stanford Design Thinking Online Course
Design thinking is a strategy-making process that assists organizations in avoiding the usual mistakes by applying tools from the world of design and shifting the business focus to human behavior. Design Thinking provides a solution-based approach to solve complex business problems. It aids in solving complex problems by comprehending human needs and re-framing the problem in human-centric methods.
Stanford Design Thinking Certificate
If you are someone aspiring to take up a Design Thinking course, take up the Design Thinking course offered by Great Learning in collaboration with the prestigious Stanford Executive Education.
The Stanford Graduate School of Business Executive Education has been ranked #1 by Financial Times for Executive Education. In recent rankings, The Stanford Graduate School of Business was ranked 1st by U.S. News & World Report, and 2nd by Forbes, 5th by The Economist, and 1st by Bloomberg Businessweek.
Stanford Design Thinking Course Curriculum
The curriculum of the Design Thinking course offered by Great Learning has been designed by the reputed faculty of Stanford.
The curriculum of this course includes concepts such as Human-Centered Design, Needs Finding, Interviewing and Empathy Building Techniques, Making Sense of Observation and Insights, Defining a Point of View, Ideation, Developing & Testing Prototypes and more.
Besides, candidates work on 10 assignments and a final reflection to synthesize what they’ve learnt throughout the course. Working on an ample number of projects helps them enhance their understanding of the concepts learnt and make them job-ready.
Stanford Design Thinking Program Faculty
The faculty of the Stanford Graduate School of Business are highly established and also the winners of the Nobel Memorial Prize in Economic Sciences on the faculty (William F. Sharpe 1990, Myron Scholes 1997, Michael Spence 2001), five recipients of the John Bates Clark Award, 19 members of the American Academy of Arts and Sciences, and four members of the National Academy of Sciences.
The design thinking course offered by Great Learning is a 12-week course taught by the world-renowned faculty. Throughout this course, candidates participate in a live session conducted by noted faculty from Stanford Graduate School of Business Executive Education.
Stanford Design Thinking Benefits
Let us learn about the various benefits offered by Great Learning upon taking up the Stanford Design Thinking course:
- This course offers the utmost flexibility to learn design Thinking as it is offered online.
- You would gain access to collaborative learning and doubt clearing through timely sessions with the course facilitators.
- This course facilitates you to learn from the pioneers of Design Thinking.
- You would also partake in extensive hands-on practice with 10 assignments.
Stanford Design Thinking Course Fee
The Stanford Design Thinking program offered by Great learning charges a fee of USD 3,500. You can click on this link to learn more about the fee structure.
Candidates can pay the Design Thinking course fee through Bank Transfer or Credit/Debit cards. Also, our corporate financial partnerships aids you to avail education loans at 0% interest rate. Great Learning also accepts corporate sponsorships and can assist you with the process. For more information, you can write to us at designthinking@greatlearning.in
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