Why choose this program?
Designed and taught by Wharton faculty
- Attend live online masterclass from world-renowned faculty
- Learn the latest advanced digital marketing skills
Mentorship sessions with industry experts
- Work with experienced digital marketing professionals
- Get personalized feedback on assignments and projects
Hands-on, practical learning experience
- Work on real-world case studies and projects
- Interact with like-minded peers from diverse backgrounds and geographies
Who is the program for?
This program is designed for leaders, mid-level career professionals, and anyone looking to transition into digital marketing.
who want to expand their digital marketing knowledge and employ analytics and technology to drive business growth and success
Marketing executives and leaders
looking to transform their business or their career through digital marketing
Product managers or product leaders
who want to achieve product-market fit by leveraging digital marketing
Entrepreneurs and C-suite executives
seeking to revamp their business strategy through digital marketing
How will this program benefit you?
Develop a Data-Driven Marketing Strategy
Understand how to create an advanced, data-driven digital marketing strategy.
Drive Customer Centricity
Deliver customer-centric and personalized experiences across channels to secure a sustainable competitive advantage.
Create Competitive Advantage and Increase ROI
Utilize marketing testing techniques to determine which strategies offer higher ROI.
Plan and implement multichannel digital strategies that increase conversion rates and growth.
Deliver a Unified Customer Experience
Determine how owning and managing marketing technology can produce positive outcomes and deliver a unified customer experience.
Certificate from Wharton Online
Founded in 1881 as the first collegiate business school, the Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education. With a broad global community and one of the most published business school faculties, Wharton creates economic and social value around the world. The School has 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 104,000 graduates.
Dedicated Career Support
Advance your digital marketing skills with the Wharton advantage
Hours of Learning
Digital Marketing and Analytics Tools
The curriculum has been developed by distinguished faculty from the Wharton School to meet the evolving needs of a digital business and help you learn how to use strategies that support better decision making.
Learners will be taught using a combination of learning methods. These include bite-sized lecture videos by Wharton faculty, cohort-based live synchronous sessions with industry experts and live sessions by Wharton Faculty, a three-week capstone project on digital marketing, and self-learning through reading material.
Introduction to Digital Marketing
Achieving Customer-Centric Success Through Digital Marketing
Product Centricity versus Customer Centricity
Customer Acquisition Costs
Customer Lifetime Value: Achieving Profitable Growth Through CLTV
Customer Centricity: Implementation, Opportunity and Future Outlook
Acquisition and Retention Optimization
Fundamentals of Digital Marketing and E-Commerce
Designing a Omnichannel Digital Marketing Strategy
Digital Business Models
Digital Marketing Channels and Optimisation
Digital Marketing Effectiveness
Digital Marketing Tools and Techniques Workshop
Marketing Analytics and Experimentation
Sources of Marketing Data
A/B Testing and Marketing Experimentation
Conversion Funnel Analytics
Web and Social Media Analytics Workshop
Attribution Modeling Workshop
Applications of Technology in Digital marketing
AI and Personalization tech for Digital Marketing (AI tools, personalisation, customisation, chatbots)
Industry Case Studies
Marketing Automation Tools and Techniques
Growth Marketing Strategies
Real World Application Project
Digital Marketing and Analytics Tools
Meet Your Faculty
Learn from leading academicians in the field of digital marketing.
Peter Fader, PhD
Frances and Pei-Yuan Chia Professor;
Professor of Marketing,
The Wharton School
Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. His expertise centers around analyzing behavioral data to understand and forecast customer shopping/purchasing activities. He consults with global firms to devise successful marketing strategies across various industries, such as telecommunications, financial services, gaming/entertainment, retailing, and pharmaceuticals. Managerial applications focus on topics such as customer relationship management, lifetime value of the customer, and sales forecasting for new products.Read more
Ron Berman, PhD
Assistant Professor of Marketing
Ron Berman is an assistant professor of marketing. His research focuses on digital marketing and marketing analytics. His work has appeared in prestigious marketing journals such as Marketing Science and the Journal of Marketing Research. Professor Berman is frequently invited to share and discuss his findings with market-leading companies such as Google, Facebook, and Wayfair. Professor Berman holds a PhD and MSc in Business Administration (Marketing) from the University of California, Berkeley; an MBA and MSc in Computer Science from Tel-Aviv University; and a BSc in Computer Science.Read more
Raghuram Iyengar, PhD
Miers-Busch, W’1885 Professor;
Professor of Marketing;
Faculty Director, Wharton Customer Analytics (WCA),
The Wharton School
Raghuram Iyengar is a Wharton School professor of marketing of marketing and the faculty director of Wharton Customer Analytics, the world's preeminent academic research center devoted to the practice of data-driven business decision making. Professor Iyengar's research interests include pricing and social networks, and he teaches market research and analytics. His pricing research focuses on the effect of multi-part pricing schemes on consumer response. Professor Iyengar's teaching interests focus on marketing analytics. He received his PhD from Columbia University and a bachelor's degree from IIT Kanpur in India.Read more
Our Industry Mentors
Meet a few of our mentors, the guiding force of your learning journey. Our industry mentors are skilled and experienced professionals working in the top-notch companies.
VP, Marketing, Penn Medicine
Director of Brand, Addepar
Managing Director, SciMark
This is the tentative list only.
Fees and Application Details
Program Fees: US$3,000
Pay in FullDiscount % Available
Fee waiver of US$200 on making lump-sum payment
Benefits of learning with us
- 12-week comprehensive program
- Online learning with personalized mentorship
- Designed to help you create better digital marketing and growth strategies
- Live lectures and curriculum designed by faculty from the Wharton School
Submit the application
Apply by completing a simple online application form.
Go through a call with the admission director’s office to ensure that this program is a good fit for you
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Upcoming Application Deadline
Admissions are closed once the requisite number of participants enroll for the upcoming cohort. Apply early to secure your seat.
Deadline: Feb. 7, 2023
Reach out to us
We hope you had a good experience with us. If you haven’t received a satisfactory response to your queries or have any other issue to address, please email us email@example.com
Batch Start Dates
To be announced
Frequently Asked Questions
A digital marketing certification is used to demonstrate expertise in the field and helps individuals stand out from the rest when it comes to jobs and recruitment. Certification in digital marketing allows individuals to stay current on industry trends. It also makes them more attractive and a better choice for employers.
The Advanced Digital Marketing and Growth Strategy Program is a 12-week digital marketing certificate course from Wharton Online. This is one of the best digital marketing certificate courses that help individuals master advanced digital marketing skills. This course includes all the best practices and topics that help individuals learn advanced digital marketing and growth hacking techniques. Through this course, professionals can also develop skills like marketing analytics, customer centricity, lifetime value, marketing automation, growth hacking marketing, AI in marketing, and others.
You can master contemporary digital marketing methods using AI, analytics, and customer lifetime value by enrolling in the Advanced Digital Marketing and Growth Strategy program. These tactics are necessary for any professional to flourish in the world of digital marketing.
Second, the leading Wharton faculty and eminent marketing experts deliver the digital marketing curriculum. A curriculum that is relevant to the industry has been created by the esteemed academic team at the Wharton School of the University of Pennsylvania and includes various real-world concepts, tools, and projects.
In the digital era in which we live, marketing involves much more than just leveraging digital media. To maximize earnings and marketing efforts, a digital marketer must be knowledgeable of customer centricity, customer lifetime value, AI, analytics, and other related technologies. That is why, if you want a successful digital marketing career, go for this Advanced Digital Marketing and Growth Strategy program by Wharton Online. Learn these advanced techniques in digital marketing to attract a larger audience and foster long-lasting customer engagement.
The Advanced Digital Marketing and Growth Strategy program by Wharton Online is offered through live virtual sessions with the faculty of the Wharton School of the University of Pennsylvania. The faculty imparts the best practices necessary to accelerate the expansion of the organization. This program will also have weekly workshops with industry experts who will engage in discussions to clarify concepts and address any questions.
Wharton Online's Advanced Digital Marketing and Growth Strategy program is a 12-week course delivered via online live virtual sessions with mentorship support.
The Advanced Digital Marketing course is taught by distinguished professors at The Wharton School of the University of Pennsylvania. The learning will be through a combination of innovative teaching methods. The live interactive sessions will be with the Wharton faculty, and the cohort-based live sessions will be taken by industry experts.
The learners will be given reading material for self-learning. The program is designed by the seasoned faculty from The Wharton School at the University of Pennsylvania, and it helps learners succeed in all digital marketing strategies.
After successfully completing the Advanced Digital Marketing and Growth Strategy course, the learners will receive a Certificate of Completion from the world-renowned Wharton Online.
After successfully completing the program, you will receive a certificate of completion from Wharton Online that you can display in your portfolio or add to your LinkedIn profile. This will help you gain more credibility, advance your career as a digital marketer, or find a lucrative job.
The Advanced Digital Marketing and Growth Strategy program curriculum is a comprehensive one covering the new age digital marketing methods and resources. The curriculum is taught by Wharton's world-class faculty and industry experts. Learners gain an in-depth understanding of several concepts of Growth Marketing, Digital Marketing, and many more. This curriculum is curated to enable learners to make data-driven business decisions using various digital marketing tools and techniques.
The advanced digital marketing course syllabus starts with the orientation week and ends with a capstone project.
Advanced digital marketing and growth strategy course syllabus
You will be introduced to digital marketing tools and digital marketing basics.
Digital Marketing, and
Get introduced to digital marketing strategy, Channels, Tools, and Techniques (Workshop included)
Understand the sources of marketing data, marketing analytics, and conversation funnel analytics (Attribution Modeling Workshop included).
Customer Centricity and
Get introduced to Product Centricity and Customer Centricity, Customer Acquisition Costs, Customer Lifetime Value, Customer Segmentation, and Acquisition and Retention Optimization.
Technology in Digital
Understand the role of AI and personalization technology for digital marketing, marketing automation, and growth Hacking strategies and models (Case studies included)
Learn about digital marketing and growth strategies application with a real-world capstone project
Note: Refer to the course curriculum for more details
The Advanced Digital Marketing and Growth Strategy program delivers unique benefits to learners.
Imparts advanced digital marketing skills that let you embark on a global career.
Hands-on learning with a cutting-edge curriculum, including case studies and digital marketing tools.
A comprehensive curriculum designed and delivered by The Wharton faculty.
Weekly (two hours a week) workshops with industry experts.
Certificate from Wharton Online.
It will be delivered through faculty masterclasses by eminent professors from The Wharton school of the university of Pennsylvania in addition to industry experts who will apply their industry expertise and implementation expertise in a real-world setting
There will be live virtual lectures conducted by:
Peter Fader, PhD Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, a well-known author and a noted faculty member of the Wharton School of the University of Pennsylvania.
Raghuram Iyengar, Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School professor of Marketing, Wharton School of Business.
Ron Berman, Assistant Professor of Marketing and an editorial board member for the Journal of Marketing Research and Journal of Quantitative Marketing and Economics.
Industry experts will provide weekly mentorship to resolve the learners' doubts.
Any mid-to-senior level working professionals from diverse industries can take up this course who are directly or indirectly responsible for expanding the operations of their companies.
All you need is the enthusiasm to learn advanced digital marketing techniques and growth-hacking marketing strategies.
The program will be more beneficial for those who have a sound knowledge of digital marketing basics and fair marketing knowledge.
This Advanced Digital Marketing course is open to leaders and mid-career professionals in any field. You can apply if you are:
A professional who wants to expand their digital marketing knowledge and employ analytics and technology to drive business growth and success.
A product manager or product leader who wants to achieve product-market fit by leveraging digital marketing
A marketing executive and leader looking to transform their business or career through digital marketing.
An entrepreneur and C-suite executive seeking to revamp their online marketing strategy through digital marketing tools and strategies.
The application process for the Advanced Digital Marketing and Growth Hacking program is quite simple.
Step 1: APPLY: Fill out the application form (online application form)
Step 2: GET REVIEWED: Go through a screening call with the admission director’s office.
Step 3: JOIN THE PROGRAM: Your profile will be shared with the program director for final selection
A capstone project is the program's final module, and it is designed to put the learner's abilities and knowledge to the test, as well as to allow them to apply what they have learned in a real-world situation.
You will get the chance to put the knowledge you gain in your advanced digital marketing course to use by working on numerous advanced digital marketing strategies and related projects. Your knowledge and practical expertise in digital marketing will be improved by the capstone project.
The Advanced Digital Marketing and Growth Strategy program fee is US$ 2,700. Click here to learn more about the fee structure of this program.
The learning material is included in the total program fee of US$ 2,700 through the Learning Management System. Therefore, you are not required to pay extra for books, online learning materials, or license fees. Candidates are free to buy any reference books or materials that the faculty may suggest.
In the Growth Strategy course by Wharton, you'll learn growth hacking tactics and frameworks that assist a business in its efforts to grow its customer, foster higher customer loyalty and drive revenue. A "growth hacker" is a marketer who uses creative and frequently unconventional techniques to promote growth.
Still Have Questions?
Check out the program and fee details in our brochure
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